Natural Listings and PPC Program In the last few years, Google has attained the ranking of the #1 search engine on the Net, and consistently stayed there. Users are attracted to its mammoth listings and ease of search; and with the launch of Google’s PPC program (Pay Per Click) business sites are utilizing it more and more as well to help them in the marketplace.
Google is a crawler-based engine, meaning that it has software programs designed to “crawl” the information on the Net and add it to its sizeable database. Google has a great reputation for relevant and thorough search results, and is a good first place to start when searching.
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