International Medium - Search Engine Marketing there's no physical barrier to building a global e-business. The Internet is itself an international medium and if you have a web site you already have a global e-business by default. The difference is simply one of attitude. If you want to increase your revenue in overseas markets and you have the local resources, support services and distribution network in place, you can.
An increasingly popular way to do it is through search engine optimisation and marketing. Survey after survey has shown that search engines are the most popular means by which web users find web sites, ahead of banners, pop-ups, viral campaigns and email. At the same time, search engine listings have been shown to outperform banners by nearly three to one in terms of sales, In other words, someone clicking a search engine listing is nearly three times more likely to buy than someone clicking on a banner. This is due to the fact that a search engine user is actively seeking information, products or services and is therefore more highly qualified as a prospect and, as a result, search engine marketing campaigns tend to get a higher return on investment than other forms of online promotion. Optimized Software by livecustomer.com |
