Links - Ethical Way Links are fine - even encouraged - if they are related to your topic, but link farms rarely provide useful content to visitors. If your site is selling cars, linking to car parts sites, car forums and other car related sites, is very safe and encouraged. You are only providing access to other sites that are of interest to your visitors. But, if you signed up with a service that promises to generate five hundred inbound links to your site only if you agree to add two hundred outbound links in return, then you are likely participating in a link farm.
Instead of linking to related information of value to your visitors, you are sending them to sites with non-relevant and useless information. Search engines will not penalize you for good, relevant links, but are quick to punish sites that try to spam them with unrelated links.
Search engines strive to provide the most relevant results to their users, but spam swamps their indexes with irrelevant and misleading information. Therefore, it is advisable to make no mistakes and stay clear of anything that could be seen as spam by the engines. Instead, focus on an ethical approach to SEO. Search engines will always react to the spam techniques when they become a big enough issue and they are affecting searchers. Banning is a last resort but has definitely been known to happen. Flash Search Engine Optimization by Searchfit.us |
